Effective date: 6 September 2022
Updated: 13 April 2025
ScreamWorks (“us”, “we”, or “our”) operates the website www.screamworks.co.uk and www.screamworks.london (the “Service”). This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and your rights under the UK Data Protection Act 2018 and the General Data Protection Regulation (GDPR).
By using the Service, you agree to the collection and use of information in accordance with this policy. Terms not defined here carry the same meaning as in our Terms and Conditions.
Definitions
- Service
The screamworks.co.uk and screamworks.london websites operated by 52 Events Limited, trading as ScreamWorks. - Personal Data
Data that can identify a living individual directly or indirectly. - Usage Data
Data collected automatically, such as IP address, browser type, visit duration, and other analytics. - Cookies
Small data files stored on your device. - Data Controller
The person or organisation determining how and why personal data is processed — in this case, ScreamWorks. - Data Processor
Any third party who processes data on behalf of the Data Controller. - Data Subject
Any individual using the Service and who is the subject of Personal Data.
Information We Collect
We collect several types of information to provide and improve our Service:
Personal Data
We may ask you for personally identifiable information such as:
- Name
- Email address
- Phone number
- Address
- Emergency contact information
- Date of birth (if required for age verification)
- Footage captured on site for safety, entertainment, or promotional purposes
Usage Data
We may collect information on how you access and use the Service, such as your IP address, browser version, and pages visited.
Cookies
We use cookies to track activity and enhance user experience. You may disable cookies through your browser settings, but some functionality may be affected.
Use of Your Data
We use the data we collect for the following purposes:
- To provide and improve our services
- To administer bookings and event access
- For safety, security, and fraud prevention
- To send booking confirmations and essential communication
- To verify age and identity when legally required
- To share event media with guests (where all group members have consented)
- For marketing purposes (only where lawful and consented)
- To comply with legal obligations
Legal Basis for Processing
We process your data under one or more of the following legal grounds:
- Your consent
- Contractual necessity (e.g., ticketing and check-in)
- Legitimate interests (e.g., analytics, security)
- Legal obligations
CCTV, Event Media & Marketing Use
We operate CCTV and video/audio recording systems throughout our premises for security, safety, quality control, and customer experience documentation. These recordings may capture images or voices of guests.
In addition, we produce footage during events for use in:
- Guest replays and group media galleries (accessed through our Attendee Dashboard)
- Promotional material, social media content, and advertising campaigns
Footage is only made available to event participants or used for promotional purposes where all checked-in members of the group have consented to its use.
Guests Aged 13–17
ScreamWorks permits attendees aged 13 and older for certain shows. While awaiting legal advice regarding data processing for minors, we apply the following safeguards:
- Consent from a parent or guardian is required for guests under 18.
- We collect only essential data necessary for event participation and safety.
- Any footage or personal data relating to individuals under 18 will not be used for marketing unless we have obtained appropriate parental consent.
Data Retention
We retain Personal Data only for as long as necessary:
- Check-in and booking data: up to 12 months
- CCTV footage: typically retained for 60 days unless required for investigation
- Event footage: retained for the specified number of days shown in your booking (usually 14 days)
- Marketing preferences: until consent is withdrawn
- Legal records: as required under applicable UK law
Your Rights Under GDPR and DPA
You have the right to:
- Access the personal data we hold about you
- Rectify inaccurate or incomplete data
- Request deletion (where legally permitted)
- Restrict or object to processing
- Withdraw consent at any time
- Data portability (receive your data in a machine-readable format)
- File a complaint with the ICO (Information Commissioner’s Office)
To exercise your rights, email us at: info@screamworks.co.uk
Data Transfers
Your information may be stored or processed in the UK or elsewhere. We ensure that any international data transfers comply with GDPR standards and apply appropriate safeguards.
Third-Party Services
We may share your data with trusted third-party service providers, including:
- Booking & ticketing systems
- Payment processors
- Video hosting platforms
- Analytics tools (e.g., Google Analytics)
- Marketing platforms (only where consented)
Security of Your Data
We take all reasonable technical and organisational measures to protect your data. However, no method of electronic transmission is completely secure, and we cannot guarantee absolute security.
Children’s Privacy
We do not knowingly collect data from anyone under the age of 13. For guests aged 13–17, we collect minimal data with guardian consent. We reserve the right to update this section pending further legal guidance.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
Contact Us
If you have questions about this Privacy Policy or your data, please contact:
ScreamWorks / 52 Events Ltd
Email: info@screamworks.co.uk
Registered in England & Wales
Company No: 12245899
Registered Office: 261 Paradise Row, London, E2 9LE.
52 Events Limited is Registered as a Tier 1 Data Controller with the Information Commissioners’ Office, Reg. No. ZB868418. A copy of our certificate can be viewed here.